Tara McPherson

Tara McPherson

Tara McPherson is Professor of Cinema and Media Studies in the University of Southern California’s School of Cinematic Arts. She is a core faculty member of the MAP program, USC’s innovative practice based-Ph.D., and also an affiliated faculty member in the American Studies and Ethnicity Department.  Her research engages the cultural dimensions of media, including the intersection of gender, race, affect and place.  She focuses on the digital humanities, early software histories, and various online communities, as well as upon the development of new tools and paradigms for digital publishing, learning, and authorship.  Her most recent book is Feminist in a Software Lab: Difference + Design (Harvard UP: 2018).  Her Reconstructing Dixie: Race, Gender and Nostalgia in the Imagined South (Duke UP: 2003) received the 2004 John G. Cawelti Award for the outstanding book published on American Culture, among other awards.  She is co-editor of Hop on Pop: The Politics and Pleasures of Popular Culture (Duke UP: 2003) and Transmedia Frictions; The Arts, the Humanities, and the Digital (California UP: 2015) and editor of Digital Youth, Innovation and the Unexpected, part of the MacArthur Foundation series on Digital Media and Learning (MIT Press, 2008.)   She is the Founding Editor of Vectors, www.vectorsjournal.org, a multimedia peer-reviewed journal and was a founding editor of the MacArthur-supported International Journal of Learning and Media.  Tara was among the founding organizers of Race in Digital Space, a multi-year project supported by the Annenberg Center for Communication and the Ford and Rockefeller Foundations. She has been a fellow at the Center for Excellence in Teaching and participates on numerous boards, film juries, and task forces. With major support from the Mellon Foundation and the NEH, she was the Lead PI on the development of the online authoring platform, Scalar, now situated within the Ahmanson Lab.

Member Position: 
Senior Administration